Inbound marketing is an effective way to improve the sales of products and services of your company. The cost associated with inbound leads is 61% less when compared to outbound leads.
Usually mails are directed by several companies to their client base, but reports say that 44% of mails that are delivered will be not be opened by the receivers. Several techniques that come under inbound marketing includes writing white papers, SEO, social media, Forums, Webinars, comment marketing, blogging and word of mouth.
According to a survey done by Hubspot, it is reported that 77% of companies have acquired customers through face book,65% companies has increased their client base through LinkeIn and 57% of companies that maintain a blog has acquired several customers through their blogs.
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