For any brand, be it either of a large scale company or a small scale company, still the SEO plays a major role in maximizing the brand’s visibility on the internet world. In the current economy, definitely SEO is required for a small scale business to market and promote their business products.
The most important part in SEO that lists out your site in organic listings is directory submission. It is suggested that all website owners need to submit their websites to popular directories.
And even the Google+ local business page would be of a great help to you. The website owners are suggested to create a business page and add attractive videos, engaging content that shows their brand identity.
With availability of wide number of social networks such as Facebook, Pinterest, LinkedIn, Digg, Stumble Upon and Twitter, the site owners can always share their product related information on these popular social networks to receive more hits and drive more traffic to the website.
Business owners must encourage their potential customers to write a review on the product as localize reviews will have a great impact in improving the ranking of websites in SERP (Search Engine Results Page).