Most of today's consumers are connected with the people around them through he internet which is why they believe in word of mouth on any product rather than marketing gimmicks.
They believe in researching every product online that they mean to buy even offline social networks in a big way help in these matters.
Which is why, to connect to this generation of costumers, it becomes essentially important that marketers keep this point in mind which showcasing their products and never give in on the quality levels.
