![Factors for Search Engine Rankings Factors for Search Engine Rankings](https://graphs.net/wp-content/uploads/2012/08/Factors-for-Search-Engine-Rankings.jpg)
The usage of key words play key role in ranking of a site on Google. Search engine optimization occurs while writing content or before publishing. Providing useful links is one of the off-page factors.
Sometimes, internal linking of other sites that owned by the same person will also help in gaining improved rankings.