Digital marketing has become prime form of marketing from last few years. It is the most focused stream by all kinds of businesses irrespective of the size and workforce. To become successful a marketer, the individual must have strong digital arm and must possess better knowledge about 3 popular digital marketing types that include social network marketing, mobile marketing and content marketing.
Here are some interesting statistics related to important trio marketers in today’s world.
Social media marketing:
The number of social media users is increasing at a rapid pace and popular social networks such as Facebook, Twitter and LinkedIn have made huge difference in marketing products and generating leads in comparison to traditional marketing methods.
The lead conversation rate on social media is 13% higher when compared to traditional lead conversion rate.
More than 46% of online shoppers depend on social media to finalize their purchase decisions.
Over 67% of users on Twitter purchase the products of brand that they follow.
With more than 1 billion smartphone users, SMS marketing is been widely used for promoting brands.
More than 70% of U.S citizens reported that they like to receive or check product offers on their smartphones.
When compared to tweets, email and Facebook posts, 98% of users prefer to read the SMS.
With abundant increase in the number of blogs, many companies are implementing content marketing strategy to attract the consumer by presenting key information related to product.