Blogging is the best strategy that can be used for promoting the products and services of your company. Try to inform the blog readers about your business values and mission. To attract audience related to your working industry, try placing new content for every week or month. Try to establish connection with people related to your industry and invite them to write posts in your blog.
Make sure that your blog post must be under 350 words with a attractive title and write using the bullet points to break up the long paragraphs. The blogger has to take care and place the keyword at least twice in the entire blog and once in the title. The meta description is to be given to the blog that includes text and it helps for getting back links.
Try to get back links in the blog that directs the user to other web pages in your web site and ask other users and close mates to share the link on social media sites like face book and twitter.