A demand generation manager focuses on generating demand for his products.
They work in the following fashion to make their marketing efforts efficient. Introducing marketing automation is platform for streamlining lead generations. Next, they strike a balance between lead volumes and its quality to keep the sales team happy.
A good demand generator is creative in designing his marketing campaigns. Integrated campaigns executed across channels are more efficient and effective than diverse ones. Strive to keep your marketing database latest and up to date.
Involve the sales team in your efforts and try to satisfy their needs too. Explore every source for maximum lead generation. Do not fail to review your efforts through frequent performance measurements of leads and campaigns for your business.