The email marketing resource emailexpert has recently running a series of consumer sentiment surveys around the publics' general feeling towards email marketing. This the first in the series of infographics looks at recipients' attitudes to email marketing in the current climate. The first results came back from the US, the question posed was:
“Do you feel brands have sent you too many Coronavirus/Covid-19 related emails?”
Thousands of Americans online over the course of a weekend were asked and over 500 chose to respond. The survey has shown a clear divide in how email marketing efforts during the crisis have been perceived differently not just by the sexes but by age as well.
The overall results when not drilling down by age, region, or sex make a winner too close to call. This infographic makes it easy to visualize some of the key findings.