Content marketing might have started off as a niche strategy but now with growing demand, it has fast changed into a predominating trend for attracting and retaining prominent leads. While 60% of the marketers plan to increase their budget n the coming year in terms of content marketing, 92% of them will already be using content marketing successfully in advancing their businesses.
With marketers increasingly using content marketing to their advantage, CEOs of all these businesses are devising ways and means on how to create more positions and teams that would solely concentrate on the churning out of dedicated content on a regular basis.