Content marketing is a strategy that encompasses all marketing formats. It involves generating quality content to attract the customers and improve the client base with the objective of finding a profitable customer.
Content marketing is implemented in various forms that include blogs, round tables, social media, white papers, email, podcast, events, magazines and news letters etc. Reports show that every 9 out of 10 businesses use some form of content marketing. Social media sites like Facebook, twitter, LinkedIn are powerful tools for content marketing.
More than 86% of B2B companies are using social media and it is reported that 41% of B2B companies, 67% of B2C companies have acquired a consumer through popular social media giant, Facebook.
Through blogs, 57% of companies have increased their web traffic. Over 25% of companies use webinars, 32% organizations make use of case studies and 36% companies use online content videos to implement content marketing technique and achieve profits.