The Ad campaigns that are termed as best by the experts were the main reason for success of few companies like Volkswagen, Coca-Cola, Marlboro, Nike, Absolut Vodka and Avis etc. Even the slogans that are presented underneath the brand play a vital role in influencing the customers. Few slogans like “Just Do It” of Nike, “Think Different” of Apple and Wendy’s slogan “Where’s the beef?” have become popular among the general public.
Placing a commercial of 30 seconds during the superbowl game is bit costlier for the advertising companies and there has been increase in the advertisement cost over the years. In 1967, the cost for placing a commercial ad was $42,500 and it has increased to $2,700,000 by 2010.