Usually social media marketing is related with business to customers (B2C). But now marketers are breaking the challenges of reaching out to key decision makers through social media. They are now successfully using it for business to business (B2B) marketing and generating new businesses.
B2B marketers' participation in social media marketing has increased by 10% in 2012 from the year 2010. These B2B marketers are supposed to have more experience than compared to their B2C counterparts. The common tool of social media both B2C marketers and B2B marketers use is Facebook. however, in case of Twitter, LinkedIn, blogging and Google+ B2B marketers are more well versed.
B2B marketers are trying to learn how to convert social activities into sales. This shows how focused they are in capturing the market and improve their rankings.