Business to business marketing is all about using data to put your business in front of the right people. Many marketers will use some kind of sales funnel, which is a proven way for businesses to grow profitably. The problem with these types of marketing methodologies is that they are not easily scalable because they have fixed products and customers. As you can imagine, this becomes a significant challenge for companies looking for ways to reach new markets and expand their scope.
That's where B2B Data Driven Marketing enters the picture by providing a framework that helps marketers build market insights with raw data from disparate sources. Once marketers start to collect information from a variety of sources, they're able to create new data models that measure performance and establish benchmarks. This lets them test and improve their marketing strategy by measuring performance with hard facts, not hunches or assumptions.
This B2B Data Driven Marketing infographic provides a look into the evolution of marketing data, marketers' opinion on it and how they're using that information to make better decisions. It also discusses some common challenges surrounding collection or interpretation with all this new technology in place!