In 2010, the mobile entertainment industry has projected a total worth of $33 billion and it is estimated that total worth will reach $54 billion by the end of 2015. From the total revenue generated by the mobile industry, nearly $8 billion is added by mobile gaming and gambling has contributed nearly $16 billion to the total industry.
In terms of playing social games on the mobile, Female gamers with 53% will dominate the male gamers who account for 47%. The age groups 18 -25 and 35 – 44 years often prefer to play social games either on their smartphones or tablets.