On World Drama Day, if there is one thing that comes to the mind in relation to theater world over, is ofcourse the Broadway Theater. Be it in New Your's Manhattan area or the West End in London, Broadway has always been considered to represent the best in drama as well as the highest in commercial business of theater.
A lot of project that are showcased on Broadway come through with huge investments and has no lesser publicity that any star filled movie does. In fact, when Wicked was played on Broadway, it came through with an investment of almost 14 million dollars out of which $2.66 Million were spent on publicity and marketing alone.