Here comes the holiday season, where many of us love receiving gifts and giving gifts. From the past years we see a shift in trend of shopper’s attitude towards shopping.
Most of the shoppers are saving their through by online shopping. 71% of shoppers will purchase at least one gift online this season. More shoppers said they will purchase at least half of their gifts online this year (35%) than those that will buy all their gifts online.
Smart phones are the new shopping instruments used for shopping online and are most popular in usage. But still there are shoppers who use laptop and desktop for shopping.
Online video viewers are the majority of the people who go for the online shopping and they buy the products which are advertised on TV and Online.
With the recent statistics it shows that the online advertisements have equal impact on the consumers as the TV advertisements.