Organic (SEO) traffic is their number one source of traffic, leads, and sales for most businesses. If your SEO is not your top lead or sales source, you lose thousands to millions of dollars in sales revenues.
The SEO audit provides a simple, step-by-step prioritized list of recommendations on fixing search engine optimization issues.
A good time to conduct an SEO audit is if you experience any of the following:
• Dramatic decrease in search engine rankings/traffic.
• Your digital marketing efforts need a boost from SEO.
• Migrating your site to a newly redesigned website.
• Someone may be attacking your website (ex. toxic backlinks).
• Website lead volumes have been decreasing.
• Conversion rates continue to drop.
• Company domain change.
• Search Engine Console warnings.
Website SEO Audits are a powerful tool to uncover both opportunities and challenges in ranking well on the search engines. The important thing about an audit is not just identifying technical issues but also providing you with actionable feedback that can be used for your site's optimization strategy - which will ultimately lead to more traffic from organic searches!
SEO Audit benefits are far-reaching and can include: increasing site rankings, understanding competitor SEO tactics, improving overall site performance, and enhancing site content to provide a better customer experience.
SEO Audits are an essential tool for professionals who want to grow their businesses. They provide you with the data and foundational information needed to build a comprehensive SEO strategy that will help increase traffic, leads, or sales!
The infographic from Corey Wenger SEO Consulting gives you eleven reasons why you should have an SEO audit done, and some of the reasons may surprise you.