The more complex the task, the more important it is to have a solid plan in place. That’s especially true when it comes to building or optimizing an Internet marketing lead generation campaign.
Like all complex systems, a lead generation campaign consists of numerous components organized into subsystems that all play critical roles in the proper functioning of the entire system. If any one of those smaller components is missing or not functioning properly, it can spell disaster for the entire operation.
When you’re trying to generate sales leads and boost your online presence, you need to have everything working in sync to accomplish your goals.
Here at Chicago-based Internet marketing service Straight North, we’ve spent a great deal of time studying what goes into successful lead generation campaigns, and how they work together to deliver conversions for Internet marketers.
Based on that knowledge, we’ve created an infographic that details the entire ecosystem of lead generation as a tool to help our clients understand how the entire process should look and how it works.
Whether you’re trying to build a new campaign from the ground up or working to optimize an existing campaign, this flowchart can provide you with a plan. Make sure you know where to begin and how to succeed, and the odds are more likely that you will.