The use of Facebook video in 2019 has seen exceptional growth by both users and marketers. Users of the site gorge their way through an incredible 8 billion video views per day. In 2014 that figure stood at just 1 billion which is stratospheric growth any way you wish to measure it.
It's one of the driving reasons behind the growth in video marketing. Brands now see Facebook video marketing as a vitally important part of their content marketing strategies with Live video now also a key component. Why? Users spend on average 3 times as long watching a live video than a prerecorded one. It's why some 35% of video marketers now target Facebook Live.
In the following infographic from everincreasingcircles.com, we've collated some of the more interesting and jaw-dropping numbers that have come from Facebook video metrics this year. With this in mind, 2020 is likely to be another record-breaking year for the use of Facebook video.