Attracting customers involves good marketing strategies. Right skills need to applied to grab the attention of potential customers. Some companies even resort to pulling up stunts to advertise their brands.
Find out how some companies have successfully managed to create the buzz among the customers.
ING Direct
Offered free rides to promote their “Orange” online banking solutions.
KIA
Posted several fliers to promote their “spend less” campaign.
Eukanuba
Dogs were trained to carry dog food bag to promote Eukanuba brand.
Miss America
Parties, parades, dances and competitions are held to attract viewers.
Oscar Mayer
A 100-foot long Weinermobile drives around to promote Oscar Mayer company.
WKRP in Cincinnati
Dropped live turkeys from helicopter to promote their show.
Oprah Show
Gave away 300 cars to audiences, which got the show and the model of car in limelight.
Lancia Delta
To promote their car and to illustrate its 200 horsepower engine, 200 horses were tied to the engine, attracting media attention.
