A term commonly used in web development and online marketing experimentation where A and B are the variants in the randomized controlled treatment found in the experimentation stage.
Selling any product or service online is like shooting an arrow in the dark because if you do not understand their need, you do not understand your business.
Keeping the crowd interested is the main way to go about this which is why, some hold that the A/B testing method is the easiest way of increasing one's profits by increasing the traffic and the average order values as well as by increasing the conversion rate since 92% of the budget is spend on traffic acquisition.