To retain customers it is very important that you find out exactly what kind of a content they are looking for and cater directly to their needs. Sale representatives should delight and inspire the customers in order for them to make a sale or even to come back a next time.
Using rich media to attract the customers is a good tactics that has been found to have twice the impact on the sales pipeline. 73% of the B2B customers prefer thought leadership content in comparison to advertising content which is why the use videos, polls and infographics to evoke thought leadership content to inspire customers is advisable.
