The logo can be called the face of the company. And over time, it does become the prime identity of the same. Therefore, a lot goes into creating a logo for a company.
95% of the companies use only one or two colors in their logo and 41% of the companies are satisfied playing it safe and using only text. 9% do not use text at all and only rely on images to do the talking. Only 5% use more than two colors while building their logo.
A logo speaks volumes about the products/services offered by the company. The colors and the fonts that go into the logo have an important part to play in this game.
Blue is the color of trust/dependability. It is a safe color to play around with. It is also the most used color in case of logos.
Red signifies energy and action. It is also often used to provoke passionate response. It is the second most favorite color for the logo.
Yellow signifies optimism, positivity, warmth and motivation. It easily grabs attention. Green is associated with tranquility and nature, though a deeper shade of green often signifies wealth and prestige.
Purple evokes mystery and is associated with royalty while orange signifies energy, friendliness, productivity and confidence. Pink is associated with femininity while brown is closer to nature and embodies dependability.
Fonts also work in equally important ways while designing a logo. Serif fonts, like Times New Roman and Georgia are characterized by dependability and notability along with being conventional. On the other hand, the Sans Serif fonts are notable for being contemporary, unbiased and established.
The Slab Serif fonts are bold and hip while Script fonts are feminine, welcoming and artistic. Finally there are the Modern fonts that are geometric and sharp and are embodiment of being modern, chic, crisp and distinctive.