Fraud is the online advertising industry's dirty secret. Web security experts trained to fight malware and bank fraud report that $6 billion is being stolen from advertisers in schemes now involve professional organized crime operations.
Estimated fraudulent traffic in this complex and ever changing system is 34%. This process takes place in six steps where hackers infect multiple software’s with malware, infected computers visit websites with bogus website generating traffic. Websites high traffic attracts the attention of automated systems, automated systems deliver paid adds to bogus websites, bogus website provides payment to hacker, national companies who have been bought ads are defrauded.