Tran’s media—it seems the term is getting around, from film and TV studios to the primary sources of content storytellers, in this case a vendor of stock images and video.
Audience first – much like the focus of User Experience designers, the interests, desires, goals of the viewer is more important than the brand/company, and, one might suggest, the author.
Deliver experience – They suggest this means make every interaction in a particular medium different, and best suited for that environment.
Deliver engagement – Start with a “big idea” that has multiple threads, branches, opportunities to explore and interact. The key, though, is the interaction.
Think screen – Try three different screens, rather than bombarding in one outlet; I’d add try a web site, a game, and perhaps a gallery of images to capture and deliver different parts of the story.
Pull media together – add social media to heighten interactivity, engagement, socialization… in other words, the social media around the Trans media property can be both the glue and the pathways that make the previous 4 steps work.