Reading is huge part of Child's development, in the early stages it should be shared experience between parent and child which can impart the love for books from young age.
Reading skills are an important part of building a strong imagination, love of storytelling and interest in learning.
To make reading as a habit to your child make sure that he reads at least one form of material daily. Read in a place where you both are comfortable, during and after reading discuss about the story to generate more interest.
Here is an infograph which gives you more tips to make your kid enjoy reading.