Brand was originally the mode to differentiate one individual’s cattle from another. Now it has become a worldwide method used by various sellers to provide distinction to their products.
A brand may be identified by the name of the company, a design or a symbol, a term or any other feature particular to the seller. There are numerous brands today in almost every industry.
Following are the world’s most expensive brands.
Apple is recorded to be the most expensive brand nowadays with its brand value being 185 billion dollars. This brand was founded on April 1, 1976 by Steve Jobs, Steve Woznaik and Ronald Wayne. The second most expensive brand in the world is Google which was founded by Larry Page and Sergey Brin on September 4, 1998.
Its brand value is recorded at about 113.7 billion dollars. IBM and McDonald’s are the third and fourth most expensive brands respectively, with their brand value being $112.5 billion and $90.3 billion respectively.
Other most expensive brands of the world include Coca- Cola, Microsoft, Marlboro, Visa, China Mobiles, General Electric and Verizon. The brands Wells Fargo, Amazon, United Parcel Services (UPS) and Industrial & Commercial Bank of China (ICBC) are also the most expensive brands of the world with their brand values being $47.7 billion, $45.7 billion, $42.7 billion and 41.1 billion dollars respectively.