Most Americans prefer having something to drink with their dinners most nights which is why, one in every four Americans are considered core drinkers meaning that they drink wine on a fairy consistent basis and last year alone, this group has been found to have consumed over 175 million cases wine off-premise.
It has also been found that 25% of the customers tend to up-sell themselves higher than usual while interacting with the wine lists.
Some of the features on these interactive wine menus are that you can find a wine based on their name, region, varietal as well as price alone.