To witness live sports, you will have to either go to stadiums or get attached to some medium that exposes the ongoing sports event. With the development of the technology, people are able to view the game from homes away from the sports stadium.
Radios, television, VCR, Internet, online video, mobile devices were the technologies developed in series and sport lovers makes the best use of it. Now, things have altogether changed, virtual reality is the new revolution. By wearing the headsets, and glasses, you can experience sport comfortingly, thereby getting you a feel in stadium. With the availability of technology and people to experience it, the business opportunities are in abundant.
How Much Revenue Can VR Ticket Get for NFL Sponsorers?
Businesses are getting attracted to VR projects only after it was realized that VR has projected a greater benefit to consumer. An NfL venue ticket price is $84 and the TV rights revenue per game is $19 million. Let us suppose that one NFL virtual ticket is 25 percent of a venue ticket and that comes to $21.
If 9,000,000 VR tickets are sold it is equal to tickets sold at 13 NFL stadiums. When you have earned $19 million that equates to the average TV rights revenue. Now, selling the 9,000,000 VR tickets is less when compared to the average TV audience of an NFL game (17.6 m). If you expect every NFL audience to buy a VR ticket then the total revenue would be $2.1billion.
With huge revenue from sports in VR, where does the money go? The money will be with the broadcaster, teams, (leagues, and federation) that fall in the new rights category. So, Is VR the Next Big Thing in sports?
Source: touchstoneresearch