With the advent of the era of women empowerment, women have started using different means to find a means of expressing their individuality. Their biggest aid in this quest has been fashion, which has helped them set their own style statement and set their own identity.
Fashion has enabled them to dress up to suit their own moods and reflect their personality traits. Research has shown that about 77% women dress up to express their personality while 74% use fashion to express their individuality. 67% women dress up according to their moods. No wonder women love dressing up!