It is daunting new world marketers are facing often with limited budgets and staff.
The modern marketer must balance the creative skills required for traditional campaigns, along with knowledge and marketing technology. All while proving measurable market value.
The modern day marketer has to have an expansive toolkit of knowledge these days. No longer are the times when an agency could get by with only an organized account person and a witty copywriter. Nowadays, an agency needs a Swiss Army knife of people with a plethora of skills. This info graph will illustrate you the different kinds of marketers, what kind of marketer are you?
