Gamification is the use of tactics and strategies of the game in non-game situations in order to solve problems and can be used to improve return on investments, data quality etc.
What plays a crucial role in gamification is the understanding of the human psychology and finding out what actually motivates them, and where it all comes from. Also the other things that is quite as important if not more is the use of big data to understand the client psychology and in turn comprehend what influences the behaviour between the employees, the customers and the partner behaviour.
Once this has been understood, it becomes easy to alter and influe the desired behaviour with the use of gamification techniques.
