A recent study identified four unique market segments of consumers that are most likely to look to customer communities when making purchasing decisions. These groups comprise from high-earning young professionals to tech-savvy men. Following is the classification.
Fashionistas (26-34 aged 42.7 million female professionals in the US)
These present on FaceBook, YouTube, LinkedIn, Twitter and Google+. They operate a deep, meaningful relationship with brands. They love advocating a product or service they like than giving feedback. Because of their purchasing power, social connections, tendency to share information and sheer segment size, they are the most important segment for any businesses.
Knights (23-45 aged 16.5 million male professionals)
These can be found almost on social networking sites. Their purchasing power is greater than their relative segment size.
Techniques (21-24 aged 29 million men)
These young, tech-savvy men advocate for your brand. They enable easy social sharing, and watch as your good name spreads among fellow techies.
Bargain-Hunting Mamas (35-44 aged women 24.6 million)
These are more eager any other segment to share their knowledge and receive offers and promotions. For better penetration, incentivize them with coupons which certainly will bring tremendous value to your community and brand.