Google Adwords offers an incredible way to attract paid traffic to your website and in fact, it is one of the fastest ways to attract visitors to the website when your organic search results are not yielding the required outcome.
One can use Google Adwords easily by setting up its account and designing attractive ads which can garner the attention of the online users. The Google Adwords based ads are always represented on the top of the Google search results under the apt search queries.
Google Adwords Account Structure
The Google Adwords account structure is organized into three different, yet interrelated layers including :
• The Account
• The Campaigns
• The Ad Groups
The Account contains information about the account owner like his/her credentials and billing information, while the "Campaign" part is associated with the budget settings. The last part, that is, the "Ad Groups" contains the targeted keywords.
Why Adwords Account Structure Is Important ?
The way one structure his/her Adwords account is directly related to how you want your ads to be triggered. Also, the account structure also allows you to control when and where you want your Adwords ads to appear.
Not having a well-structure account is just like driving a vehicle whose different parts are not well connected and coordinated. It will lead you nowhere. A well organized account helps you optimize your ads and attract a higher influx of online visitors to your website or landing page.