Few of the big giants had lost their sales even while standing tall in the manufacturing and service sectors. What could have the reason? They had changed their logo designs and that’s how fate twisted. Logos play an important role no doubt but it is not just the logo, the design, color, and fonts have to be aligned with each other. The objective of the business has a major role in deciding the logo for its overall success. The design of the logo should be made while keeping in the mind by the logo designers that it affects the sales.