Always curious for interesting results, we put together this pie chart and infographic that tells you all about Google searches for jewellery. We took a section of one month’s worth of searches and sifted through them all to find out what real jewellery consumers actually want to buy.
It was a hard task, but someone had to do it. We sorted apart those that wanted to buy gold or diamond jewellery to further dissect the data. Here is what people are looking for when it comes to treating themselves.
There are a few facts we weren’t expecting in these results. Let’s start with the biggest category: the rings. We have always thought that vintage rings were hugely popular, but these results tell us that less than 1% of all jewellery searches are for vintage rings.
We can see that the old-fashioned principle of giving eternity rings on an anniversary has not died out – and that brings a tear to the eye. The majority of this category is ruled by the 20% generic ring searches and the 30% engagement ring searches.
Earrings come a close second, with necklaces and wedding rings occupying an equal 11% share. Bracelets and bangles are deemed less important here, as are pendants.
The information above shows that the portions of jewellery that are diamond and gold vary wildly per category. When buying engagement rings, diamond seems to be the preference over gold, but generic searches still took the lead. In necklaces, on the other hand, gold won out over diamond, every time.