With immense growth in the usage of smartphones and tablets, the web experience through mobile has seen a great change in last few years. Mostly customers love their smartphones as they are handy and simple to use, many of them use smartphones to check mails, browser internet, chat with buddies on social networks, get directions to a specific store and purchase products online.
In the present world, large number of users are choosing mobile devices as the best source to connect with the web world. These smart phone devices have revolutionized the way we access the internet and provided ability for the users to access the web from their comfort zone.
Of the total web traffic, 61.33% of traffic is contributed from personal computer or laptops, 20.04% of users access the websites from their smartphones and only 18.72% of internet users make use of tablet phones to open the websites. As per the visual graphic, it is predicted that there will be 84% increase in the website hits through mobile devices by 2013 – 2014.
In the year 2012, only 15% of mobile users accessed the internet through their mobile devices and the number has increased to 26% in 2013. It is expected that 35% of search web traffic will be from smartphones and tablets by the end of 2014.
It is predicted that likely in coming years, 67% of mobile users will make online purchases from the website that are user friendly and which appear to be sharp on any mobile device.