The adoption of mobile technology has drastically changed the shopping experiences for both consumers and retailers alike. For instance, increased smartphone use has allowed consumers to reach out to their favorite brands and receive instant access to discounts, offers, and coupons. Read more how mobile apps are helping consumers in saving money.
A recent study by Juniper research predicts that consumers world wide will redeem more than $43 billion worth of mobile coupons by 2016, compared to an estimated $5.4B in 2011. The consumers are using mobile for varied purposes: to access a coupon in mail, compare prices, download a coupon and saving app, to get discounts from a mobile text message, to look for deals via social media.
Additionally, with the help of mobile devices, the consumers started sharing deals on their social networks which finally allow them to save money. Over 80% of consumers found to be sharing deals. However, the role of apps on your mobile is a vital. Mobile apps enable its owners to save a significant amount money. They also promise a great scope to access deals, discounts, offers, coupons, etc.