Spendings on Television Advertising increased substantially from 2010. In 2011, $60 billion were invested on TV ads, but in 2012, $62 billions allocated for this mode of advertising.
35% of spending is invested for advertisings during drama shows. 29% of amount diverted towards ads during sport events.
The cost of airtime is varied from one network to another network. While Fox charges $188,974 per 30 second spot in television. However Bulova clock paid only $9 for the first TV commercial placement.