Behind every successful logo various strategies and stages are involved. The process of logo designing includes discovery, research, conceptualization, presentation, refining and format.
Step 1: Discovery, Research, Conceptualize
A good designer collects information, preferences about company. He conducts research about industry and comes with many ideas. Then, he develops a series of rough designs.
Step 2: Presentation and finalization
A designer approaches his/her clients with his ideas. He addresses concerns and changes. Later, he develops rough ideas considering client’s feedback and comments. After getting approval from the client, he makes a final presentation and decides formats.