In 1990’s, blogging was initiated as an online journal to assist the people on sharing their interests and ideas over the internet. Blogging is now used and encourage by most of the companies to showcase their leadership and expertise in the industry. Blogging has now become an important way that can be used to communicate with the prospective customers.
With the inception of search engines, many companies are looking out to place unique content on their blogs in order to enhance the visibility of their business products and services on search engines such as Google, Bing, MSN and Yahoo.
Till date, there are over 152,000,000 blogs on the web world.
For every half a second, a new blog is created over the internet.
Businesses that blog very often can drive 5 times more traffic when compared to companies that don’t blog on regular basis.
Companies that post 51 blog articles every month can experience a 77% increase in their monthly leads.
Over 13% of internet’s blogs inspire the audience or visitors to purchase a product.
It is reported that 79% of audience prefer reading blogs during the morning, 64% people read at afternoon times and at the night times, the percentage is quite less in comparison to morning, afternoon and evening.