It’s quite important for any community to identify a user who can effectively engage in inspiring other members within the community. The members who can empower the entire community include key influencers, engagers, multichannel consumers and standard consumers.
Nearly 49% of communities prefer standard consumers as their best social archetype and 45% of communities have reported that they choose multichannel consumers as the best people to drive their community into public. As per the study laid by Nelson on online consumers, it was revealed that nearly 92% of customers say word of mouth advertising is the best form of advertising.
