In recent times, the usage of social media for business and communication purpose has reached to next level. Recent reports have depicted that over 75.4% of brands are making use of social media for different businesses, and every 4 out of 10 businesses are using social media for 2 -3 years to promote their business.
Social media platforms such as Twitter and Facebook have enhanced the sales, revolutionized the marketing tactics among various top reputed brands in the market. But thinking about social media at workplace, a survey was laid to find out how many companies let their employees use social networking sites.
Surprisingly, more than 52.1% of companies allow their employees to access the social media sites at work, only 26.4% companies blocking the social networks at work place. Reports show that 35.8% of firms monitor the usage of social media sites and 68.9% of organizations have some specific social media policy.
Comparison of social media users:
Based on their popularity among the internet users, the number of active users or monthly users vary with the social media site. Few popular social networks with huge active users include Facebook, Twiiter, LinkedIn, Pinterest and Google+.
Facebook: 1 Billion active users
- Twitter: 200+ million active users
- LinkedIn: 160 million active users
- Pinterest: 10.4 million registered users
- Google+: 235 million active users