If you operate a business that involves long term sales such as selling houses, cars, financial services or other equipments, you must be definitely engaged in using the social media for generating qualified leads that helps your company to promote sales and reach the next level in business.
It’s a common misconception among the business marketers that social media cannot be an effective tactic for generating leads, but they can be huge contributors to your lead generation efforts. With the popularity of social media advertising over the internet, business marketers can make use of the popular social networks such as Facebook, LinkedIn and Twitter to make their products or services to reach the audience in a quick way.
Here are few interesting statistics as how these social media sites aid the marketers in leads generation.
More than 77% of B2C marketers state that they have gained a customer through Facebook.
The number of marketers preferring Facebook for lead generation has increased by 83% in last 2 years.
Over 34% of marketers have generated leads via Twitter of which 20% deals were closed successfully.
LinkedIn is 2.7 times more effective in creating leads when compared with leading social networks Facebook and Twitter.
More than 47% of B2B marketers are using LinkedIn and 90% of them are using Facebook for more effective promotion.
Over 77% of consumers have stated that they are more likely to buy the company’s products whose CEO is active on any of the social media network.