How are the fortune 100 companies of the world using social media for their business.
About half of these (48 companies) users of social media networks are from Europe. 29 companies from America, 20 from Asia Pacific and only 3 from Latin America are actively using this medium for marketing.
Of these 100 companies 65% have a twitter account, 54% have Facebook fans, 50% have YouTube channels and 33% of corporate blogs. The use of the first 3 forms of social media are highest among the companies in America. Corporate blog usage is most in Asia Pacific region.
Only 36% of the companies use corporate blogs, while 82 % of them use Twitter accounts.