Social media crisis is an situation that arises due to improper planning while making investment in the social media networks. So it is better to have a social media crisis plan drafted before to reduce the effects of crisis.
According to the social business readiness report designed by Jeremiah Owyang, it was stated that 76% of social media crisis can be prevented if the organizations has made investment in pre planning about the crisis.
The social media crisis has affected several top brands like McDonald's, Bayo and Belo etc. The key to minimize effects of social media crisis is to have a specific plan which includes certain actions that are to be implemented immediately after the crisis strikes.
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