Snapchat has doubled its active monthly users in 2018 from 200 million to over 400 million after they introduced Stories and this has made it one of the quickest growing social media platforms.
Businesses should not overlook the popularity of Snapchat since the average users spend 34.5 minutes on the platform.
Around 60% of users of female and 71% are under the age of 34. Therefore, if you want to attract one of the most sought-after demographics in the world, Millennial women, then Snapchat is the ideal location to engage with this demographic.
This young demographic is very valuable and when your brand is displayed to them, it not only increases engagement today, it is also creating brand loyalty with a demographic that will soon hold most of the wealth of the world.
If you want valuable details that will be helpful in marketing your business, be sure to look at the detailed infographic by Make a Video Hub.