"Social Commerce is an ambiance for consumers to drive in better engagement. While shoppers indulge in smart buying, brands interact with them to give them a tailored experience."
“Marketers are discovering that social commerce helps overcome some of the biggest marketing challenges, awareness, education and trust/influence.
Consumers trust their friends and when friends are engaged with a brand or business that makes an impact across the social graph. As an added benefit, social commerce and social communications regarding shopping behavior has been shown to be highly correlated with SEO performance.
That makes a great social media marketing strategy all the more important.”
If you often meet up at the mall with your friends and share secrets about bargains, then you've been doing social commerce. Doing this online requires the confluence of three huge worlds – social media, online shopping and mobile apps. It’s still a work in progress, and experts have their own insights on the same.