In recent times, real estate marketing is more inclined towards the technology and the internet rather than the traditional offline marketing. This is mainly because 90% of homebuyers searched online during their home buying process. Google searches related to real estate went up by 293% in the past 4 years.
What is interesting is that more buyers use internet than the agents and some buyers with agents still use the internet to supplement their home search. 29% home searches found an agent on real estate and 21% drive by a home which they have seen on internet.
84% real estate agents are willing to use social media to promote themselves and 50% of them are ready to buy smartphones to be in better touch with the customers. Most successful brokerages have their own websites, SEO content writers and use online tools to update the blogs.
Advertising online is very convenient as the online ad can reach huge number people not just in the locality of the house on sale, but throughout the world. Whereas in offline marketing, agent has to create a marketing plan through research, data gathering and employ "Guerrilla tactics." Agents plan to use smartphone, iPad and digital camera in the coming years to have better impact on the customers.