Ecommerce has become an international phenomenon and is only expected to grow. As more small brands enter the market, they find it easier to reach a larger consumer base through the internet. With the availability of cheaper smartphones, more people are connected and make use of digital spaces.
A plethora of brands use social media to advertise and are able to reach an unprecedented number of users directly. All these factors feed into the cycle to make the circle grow each day.
Aside from the fact that consumers are interested, it is also a competition between countries, for instance between the USA and China. Alibaba is at a similar level to Amazon, which is saying a lot as Amazon has changed how people in the world interact with product buying. In the meantime, every country has its local websites that are also massive within its confines.
The digital sales by all these websites are raking in millions. The growth is expected to hit 4.9 trillion in 2011, from 1.3 trillion in 2014. The brands that will do better are the ones who are able to provide top-notch after-sale customer service, this being one of the reasons Amazon has done so well. It is rated as having one of the best customer service departments in the world.